DESIGN & BRANDING WORKSHOP [In-Person]

This 3-hour, hands-on workshop focuses on helping you take the design of your brand to the next level. We will discuss what branding is and what it isn’t, how to create a brand that stands out in the marketplace and how to find the right people (i.e., team members or contractors) to help you. We will work through concrete exercises you can use to improve the quality or your branded customer experience. The workshop is led by Ben Lehnert, Entrepreneurship & Design Fellow at Princeton University, successful serial entrepreneur and award-winning designer whose hardware and software products have reached hundreds of millions of people. He was Chief Design Officer at two or the largest tech companies (Microsoft and SAP) and has helped design and brand business from coffee shops and professional services to world-changing bio tech and software products. In-Person Only. Seats are limited. > REGISTER HERE < Location: Lawrence N. Field Center for Entrepreneurship, Baruch College 55 Lexington Ave, Suite 2-140, New York, NY 10010 ----- ABOUT US The Midtown Manhattan SBDC, hosted by Baruch College, is part of the New York SBDC network—a small business assistance organization facilitated by state and federal partnerships. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full funding disclosures available here Note: We collect basic business details and demographic data in our registration process to help the NYSBDC and SBA better serve all the people of New York. Questions? Contact SBDC@baruch.cuny.edu