Hack RadarGamesBeat Insider Series: Brands & Games Presented by Overwolf Ads
- in-person
gamebeat's bringing together marketing execs and gaming leaders to talk how brands show up in games without being cringe. strauss zelnick, reggie fils-aimé, and proper industry heads. free entry, in-person in nyc during playfront week. if you're into the business side of gaming or just curious how the money flows, lock in a spot.
the full listing
Join GamesBeat's first Insider Salon in New York City! GamesBeat Insider Series: Brands & Games Presented by Overwolf Ads The future of media is interactive, and advertisers are taking notice. As audiences spend more time in gaming and interactive spaces, games are becoming one of the most effective ways for brands to reach consumers where they are already engaged. But for marketers, the opportunity comes with big questions: How do brands show up authentically? What does success look like? And how can companies measure the impact of their investments? Join GamesBeat during IAB PlayFronts week in New York City for an exclusive salon bringing together leaders across gaming, advertising, and technology to explore where brands and games go next. Attendees will hear from industry experts and executives about the strategies shaping this rapidly evolving space — from creating meaningful player experiences and building partnerships with game creators to navigating measurement, scale, and the future of advertising in games. Whether you’re a brand leader, agency executive, or marketer looking to understand the next major opportunity in digital engagement, this conversation will provide insights into how companies can build stronger connections with today’s audiences through gaming. Featured Speakers Hear from executives and innovators shaping the future of gaming, advertising, and interactive media, including: - Strauss Zelnick, CEO and Chairman of the Board, Take-Two Interactive - Reggie Fils-Aimé, Former President & COO of Nintendo of America - Carol Reed, Global Chief Innovation Officer, Ogilvy - Sami Barnett, Sr. Director of Gaming, The Marketing Arm - Andrew Martinson, Sr. Marketing Manager for H&R Block - Bryce Showalter, Head of Gaming, JBL - Alia Jones-Harvey, Associate Commissioner of Education and Workforce Development, NYC Mayor’s Office of Media & Entertainment (MOME) - Shahar Zorek, CMO, Overwolf - Nathan Lindberg, VP, Global Brand Partnerships, Overwolf - Alex Lee, Lead News Writer, GamesBeat Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly consumers across hundreds of the world’s biggest titles and premium gaming websites. Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. For more information on Overwolf, visit www.overwolf.com/ads.
source: Luma